How to Get Winning Testimonials That Will Help Your Business

by J.F. (Jim) Straw A client once wrote to me – “Dan Kennedy always emphasizes testimonials. What if you are new to the business and don’t have any?” Although Dan Kennedy is an old friend of mine and one of the finest mail-order marketers alive (second only to myself), like all of us ol’ pros, he … Continue reading “How to Get Winning Testimonials That Will Help Your Business”

How to Obtain Business Capital Without a Credit Rating

Let’s use the worst-case principle to explore ways you can obtain capital without a credit rating. I’m not saying you find it impossible to obtain credit — we’re talking about Mr. Worst Case. He’s a guy who really needs help. All of us can learn something from his experiences. Mr. Worst Case needs what for … Continue reading “How to Obtain Business Capital Without a Credit Rating”

The 500-Million-Dollar Man Answers 6 Important Business Questions

J.F. Jim Straw was called the “500-Million Dollar Man” because throughout the course of his amazing business career he conducted well over $500,000,000 dollars worth of business. Think about that. That’s more revenues than some countries! So when Mr. Straw stops to answer some questions, then it would behoove you to listen because the man … Continue reading “The 500-Million-Dollar Man Answers 6 Important Business Questions”

Grow a Small Manufacturing Business Quickly with Exporting

by J.F. (Jim) Straw When most small manufacturing businesses start-up, they concentrate their sales efforts on the known markets here in the U.S., defining their markets as These small manufacturers do this all the while overlooking the larger — more profitable — markets outside this country. Most small manufacturers who do investigate the possibilities of exporting … Continue reading “Grow a Small Manufacturing Business Quickly with Exporting”

How to Take Advantage of the Entertainment Licensing Boom

Entertainment Licensing, where a seller uses the name, image, or likeness of an entertainment personality, such as an actor, singer, children’s character (Mickey Mouse, Donald Duck) for promotion purposes, is booming today. Why is this? Because: ADD TO YOUR CART NOW . . . So how can you get in on licensing entertainment personalities to … Continue reading “How to Take Advantage of the Entertainment Licensing Boom”